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The U.S. television broadcast of the Super Bowl – the championship game of the National Football League (NFL) – features many high-profile television commercials. The phenomenon is a result of the game's extremely high viewership and wide demographics: Super Bowl games have frequently been among the United States' most watched television broadcasts; Nielsen estimated that Super Bowl XLIX in 2015 was seen by at least 114.4 million viewers in the United States, surpassing the previous year's Super Bowl as the country's highest-rated television broadcast. As such, advertisers have typically used commercials during the Super Bowl as a means of building awareness for their products and services among this wide audience, while also trying to generate buzz around the ads themselves so they may receive additional exposure outside of the game. Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself; many viewers only watch the game to see the commercials, national surveys (such as the ''USA Today'' Super Bowl Ad Meter) judge which advertisement carried the best viewer response, and CBS has aired yearly specials since 2000 chronicling notable commercials from the game. Super Bowl advertisements have become iconic and well-known because of their cinematographic quality, unpredictability, humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. A number of major brands, including Budweiser, Coca-Cola, Doritos, GoDaddy and Master Lock, have been well known for making repeated appearances during the Super Bowl. The prominence of airing a commercial during the Super Bowl has also carried an increasingly high price: the average cost of a 30-second commercial during the Super Bowl has ranged from $37,500 at Super Bowl I, to around $2.2 million at Super Bowl XXXIV in 2000, and by Super Bowl XLIX in 2015, had doubled to around $4.5 million. The cost of advertising during the Super Bowl has reached a point that some companies may not be able to recoup their costs from the resulting revenue.〔 Super Bowl advertisements are generally limited to the American broadcasts. International viewers can only find them online. Super Bowl simulcasts in Canada usually have their commercials replaced. ==Benefits== Super Bowl games have frequently been among the United States' most watched television broadcasts; Super Bowl XLIX in 2015 set an all-time record for viewership at the game, with an average of 114.4 million viewers according to Nielsen, exceeding a record set only last year at Super Bowl XLVIII (112.2 million). Of the top eight television broadcasts in the United States by viewership, only one program—"Goodbye, Farewell and Amen", the 1983 series finale of ''M *A *S *H''—was not a Super Bowl, ranking in between Super Bowl XLIII (98.7 million) and XLIV (106.6 million) with 106 million viewers. The game broadcast not only attracts a wide audience, but a diverse audience spanning many demographics and age groups, and women have accounted for at least 40% of Super Bowl viewers. As such, airing a commercial during the Super Bowl can be valuable for advertisers seeking an audience for their products and services.〔 Because of the overall buzz surrounding them, commercials aired during the Super Bowl receive additional airplay and exposure outside of the game as well, such as during newscasts and morning shows.〔〔 Since 2000, CBS has aired an annual television special prior to the game, ''Super Bowl’s Greatest Commercials'', which showcases notable Super Bowl ads from prior games, and in recent years, has allowed viewers to vote for their favorite Super Bowl ads to be featured during it.〔(【引用サイトリンク】url=http://deadline.com/2014/11/reatest-super-bowl-commercials-special-cbs-2015-1201299339/ )〕 Many viewers watch the Super Bowl only for the commercials: in 2015, Dish Network went as far as allowing the "Primetime Anytime" and "AutoHop" features on its Hopper digital video recorder, which automatically records primetime programs from the major networks and trims commercials from the recordings, to function in reverse and allow users to view a recording of the Super Bowl that skips over the game itself and only shows the commercials. The popularity of video sharing websites such as YouTube have also allowed Super Bowl advertisements to become viral videos;〔 to take advantage of this, a growing number of advertisers have elected to post previews of their ads, or the ads themselves, online prior to the game.〔 A notable example of this strategy occurred at Super Bowl XLV: on February 2, 2011, four days prior to the game, Volkswagen posted the full version of its ''Star Wars''-themed ad "The Force" on YouTube. By Sunday, the ad had already received over 16 million views, and went on to be the most shared Super Bowl advertisement ever. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Super Bowl advertising」の詳細全文を読む スポンサード リンク
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